Wine producer survey about Systembolaget

Manon Survey - To producers

I am Manon, a French student in wine business. To complete my first year of MBA, I must write a thesis. I have chosen to speak about the Swedish monopoly on alcohol and what suppliers, from all around the world, think about it. To flesh out and justify my ideas I would like to have the opinion of the producers, trader, importer... on the monopoly held by the Systembolaget. To help me with my research work can you please answer a few questions? It will only take 5 to 7 minutes to complete this survey but will help me a lot with my paper ! If you are interested in knowing the results of this survey, you can receive it by providing me your email address at the end of this survey. The survey is completely anonymous and for research purpose. Thank you in advance for your help. Have a good day 😊

Your company

Question 1: What type of business are you?

Producer

Trader

Agent

Importer

Annan

Question 2: What type of alcohol do you produce or sell?

Wine (red, white, rosé, sparkling...)

Spirits (rum, whisky, vodka...)

Beer

Cider

Question 3: Where are you exporting your products?

France

Spain

Italy

Germany

Sweden

Portugal

U.S.A

Austria

Chile

Australia

New Zealand

South Africa

Argentina

Other

Others, please specify

Question 4: Do you have an employee exclusively working on the export?

Yes

The Swedish Market

Question 5: Are you exporting to Sweden?

For the monopoly

For the HoReCa market

Both

Question 6: Do you understand how the Swedish market works? (With the tendering process)

Yes, I am used to participate to tenders

Yes, but I have never participated in a tender

I know some points but I do not understand everything

No, even if I have already participated or often participate to tenders

No, I have never participated in a tender

Question 7: Have you ever participated in a tender? If yes, did you win?

Yes, but I did not win

Yes, I have won a tender

No, I have never participated

Question 8: Why do you find this market interesting? What are the advantages for you to sell in the Swedish market?

For my brand image

For the recognition

To sell larger quantities

To sell my stock at a good price

My product correspond to their "sustainable" choice

Others, please specify

Question 9: Do you think it’s a hard market to work on?

No, it is easy as importers do the work for us

No, I am used to work with the monopolies

A bit, there are a lot of steps to do

Yes, it is difficult to understand

Yes, the tenders are to specific

I do not have an opinion

Others, please specify

Question 10: Is there anything that prevents you from participating?

No, I think everything is well done

The prices are too cheap

The volumes are too large

The tenders are too specific

The tenders never correspond to my appellation/product

I do not have an opinion

Others, please specify

Sustainable project

The Systembolaget wants to reduce his impact on the environment, they have start on April a new plan base on research of climate friendly tender. That include for example new packaging as can, PET, labels, BIB, Tetra and/or products certificate organic, biodynamic…

Question 11: What do you think about this project?

It is a good initiative for the environment

It is good for me, I have these types of product

I am converting to more sustainable choices

It is not good for me, I do not have these types of product

I do not have an opinion

Bonus question: What would you like to change on the Systembolaget tendering process?

Do not hesitate to give me your opinion

Bonus: Would you like to receive the result of the survey?

Yes

If yes, please enter your emal adress in the field below. I will be happy to send an email with more details on the survey.

Do not hesitate to give me your opinion